Story As Strategy: Map Your Motivation
Part 2 of the Strategic Story Masterplan is Map Your Motivation.
In a story, the Motivation is what drives the Main Character to action. It is the reason that compels the Main Character to go on a Journey of change and growth.
For a strategy, the Motivation is what drives the Main Character of the strategy (i.e., the team, the project or program, the organization) to pursue its goals, objectives and plans. It is what inspires the Main Character to accomplish its happily ever after, or strategic vision.
Map Your Motivation
What
Identify your 3 motivations by getting to know your audience, your purpose and your role models.
Why
Get to know your audience better, so you can better deliver what they need. Get more clarity about your purpose, so your your strategic decisions and projects are more aligned. Identify your role models, so you’ll know the standards and best practices you should adopt.
When
Quarterly. Create once. Then review and refine at least 3 times a year.
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Tell Your Story, Set Your Operating Rhythm and Establish Your Systems.
